Board and Officers


Chairman & President
Matt Jones
Director of Global Technology Strategy at Ford Motor Company

With nearly 20 years of experience in the technology industry, Matt now oversees technology strategy and embedded experience at Ford Motor Company.

Until recently, Matt led the delivery of safety-critical connected, intelligent systems as Wind River’s Corporate Vice President of Global Engineering. Accelerating the digital transformation across verticals from aerospace to industrial, defense to medical, and networking to automotive. He was previously an engineering Senior Vice President at Virgin Hyperloop One; Chief Product Officer at moovel Group, Daimler’s mobility solutions company, and Director of future technology at Jaguar Land Rover.

Matt holds a Master of Engineering in Electronics and Electrical Engineering from the University of Birmingham. He is a Fellow of the Institution of Mechanical Engineers and a Chartered Engineer within the Institution of Engineering & Technology (IET).

Vice President
Dr. Jochen Böhm
Area-Lead Software-Platform Infotainment

Educated as a physicist at the University of Texas at Austin and the Max-Planck-Institute in Munich, Jochen joined BMW 2001 being responsible for the infotainment system of the BMW X5 and X6 (Gen. ‘06). After acting as an strategic consultant for the infotainment organization, he was responsible for managing the system architecture of several BMW Head-Unit generations. Starting in 2013, Jochen was responsible for the pre-development and innovation-projects of the E/E –organization. Since 2016, he is managing the BMW head-unit system architecture, system platform development, and system integration activities.

Gerald Spreitz
Open Source Strategy Officer at
Robert Bosch Car Multimedia GmbH

Gerald is the OSS Strategy Officer at Bosch and held past positions as the Corporate Officer for Open Source based software development and Group Lead Corporate Research for Communication Technology System Design for Digital Radio, Digital Wireless Microphones for professional audio systems. Gerald holds a Master’s degree in Electrical Engineering, Electronics and Communications Engineering and Electronics and Signal Processing from Leibniz University Hannover.

Brandy Goolsby
Director, Product and Solutions Marketing, Wind River Systems

Brandy Goolsby is Product and Solutions Marketing Director at Wind River Systems. In her role, Brandy collaborates with product management, engineering, and partner companies to define and strategically position customer solutions, analyze market trends and conditions, and build go-to-market campaigns to drive awareness and demand. Previously at Wind River, she leveraged both her practical and formal knowledge in engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams.

Prior to joining Wind River, she held positions at Ford Motor Company, Stellantis (formerly FCA), and General Motors holding various roles ranging from Strategy & Planning to Engineering.

Brandy graduated from Michigan State University with a bachelor’s and a master’s degree in electrical engineering. Brandy also holds a Master of Business Administration degree from the University of Detroit Mercy.

Brandy is active in several professional organizations, including InForum, a professional women’s alliance, where she serves as an Executive Committee Member for the AutomotiveNEXT Industry Group. As a leader in the technology industry, Brandy strives to be a spirited voice to drive change and positively impact the industry in the deployment of global technological innovations.

Board Member
Dr. Andree Zahir
Senior Vice President, Head of Engineering Business Unit AI (Automotive Navigation and Infotainment Systems)
Robert Bosch Car Multimedia GmbH

Since mid 2015, Dr. Andree Zahir is the Head of the business unit Connected Information Solutions 1 (CI1) at Robert Bosch Car Multimedia GmbH. The scope of this business unit is infotainment systems and since 2017 also connectivity units both for passenger cars and commercial vehicles.

Before, he was globally responsible for the engineering and development of infotainment systems at Bosch Car Multimedia. From 2005 to 2010 he worked for Bosch in Bangalore & Coimbatore, India being responsible for SW and electronics development for all powertrain-related systems. From 2002 to 2004 he already worked at the Blaupunkt GmbH (part of Bosch group) in the infotainment area for advance development and software development. Andree began his career at Robert Bosch in the subsidiary company ETAS in embedded software and later product management for embedded real-time simulation systems and real-time operating system kernels for embedded control units.

Andree is also a board member of ADIT (Advanced Driver Information Technology), a multinational joint venture of DENSO and Bosch Car Multimedia.

Board Member
Hyungjin Jeon
Research Fellow, Advanced Research & Product Planning / Vehicle component Solution Company at LG Electronics

HyunJin has developed many embedded products from LG Electronics, and has been a SW specialist in automotive products since more than 10 years ago.
Currently, he is leading the SW platform development at LG Electronics VS headquarters.

Board Member
Michael Ziganek
General Manager, Automotive Business Unit
Mentor a Siemens Business

Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.

Board Member
Hisao Munakata
Senior Director, Automotive Digital Products Marketing Division
Automotive Solution Business Unit
at Renesas Electronics Corp

Munakata had strived to utilize various OSS (like Linux kernel, Chromium, Wayland,..) in Renesas automotive target silicon over ten years. And he established a close collaborative connection to various OSS community stakeholders and Industry consortia leaders now.

Board Member
Christoph Ludevig
Vice President OEM Europe at Geotab Inc.

Working with Geotab, the global leader in IoT and connected vehicles industry, Christoph is responsible for OEM relations and integrating Geotabs business model with that of the OEMs. He looks back to 25+ years in the Automotive industry where he built, ran, and grew various products and businesses for fleet telematics for trucks, vans, and cars.

Board Representative
Eileen Davidson
Manager, Central Software at Ford Motor Company

Eileen has more than 30 years of experience in automotive embedded software development and vehicle system architecture. She started her career at Ford Motor Company developing transmission controls software, moving on to hold several roles across the powertrain controls organization, including the role of Technical Expert in powertrain software architecture.

In her current role, she manages a team of engineers and agile coaches that provide standard processes, methods, tools, and technologies for software development across Ford’s vehicle embedded software organization.
Eileen holds a Bachelor’s Degree in Electrical Engineering from Michigan State University, and a Master’s Degree in Electrical Engineering from the University of Michigan, Dearborn. She also serves as the representative for Software Architecture on the Ford Motor Company Controls Technical Council.

Board Representative
Justin (JongSeon) Park
Principal Research Engineer at LG Electronics Inc.


Board Representative
Maarten Koning
Vice President, Technology Office at Wind River

Maarten leads the Wind River Technology Office on software evolution and dependable systems. He joined Wind River in 1997 when they acquired his OS company DSP Foundry. Before that, he worked at Bell Northern Research on high availability platforms.

At Wind River, prior to becoming a Wind River Fellow, Maarten was the chief architect for VxWorks responsible for OS and system design, safety, partitioning, multicore systems, determinism, cloud connectivity, and IOT. He holds many patents in those areas. He has a passion for technology that keeps humans safe and especially for automotive system architecture, where so many interesting areas of technology come together.

Maarten has a bachelor’s degree in mathematics from the University of Waterloo, majoring in computer science and minoring in electrical engineering and music.

Board Representative
Markus Boje
Software Architect at BMW AG


Board Representative
Stephen Lawrence
Principal Engineer at Renesas Electronics Corporation

Stephen is a principal engineer representing Renesas within the COVESA Alliance. He is highly skilled at Embedded Systems and software and was formerly the global representative of the GENIVI Linux automotive alliance Baseline Integration Team (BIT). He also was a maintainer of the Renesas R-Car SoC Genivi Yocto BSP. Stephen is highly skilled in Linux kernel development within the Linux team of the European Design Centre for global automotive markets. His focus has principally been in the area of SoC for high-end Car Information Systems (CIS). Stephen holds a Bachelor's degree in Computer Science.

Board Representative
Ulf Bjorkengren
Senior Connectivity Strategist at Geotab Inc.

Ulf Bjorkengren is a Senior Connectivity Strategist at Geotab Inc. He is the editor of the W3C Automotive VISSv2 Specification, and he is actively involved in the GENIVI CCS and VSS projects, including a handful of related GitHub developments. Before that, he has worked as a software specialist at Volvo Cars, Intel, and Ericsson. He received his Ph.D. from the University of Lund, Sweden, where he also received his MSc in ECE. Ulf has about 50 granted and pending patents.